10 Ways to Get Free Traffic to your Small Business Website

Yaron Avisar, Head of Content Marketing
October 5, 2021
Read time
3 min

In this current age, a key part of the puzzle of increasing the revenue you’re getting is increasing the traffic for your website. A business’s digital footprint and outreach to people online can often be the deciding factor for its success. This is a question that has puzzled just about every entity in the digital space, be it a new startup from an enthusiastic entrepreneur or a conglomerate looking to leave a mark. Before any of that, it is vital to understand that there is no single method that will boost the traffic to your blog or website overnight.

Search engine algorithms adapt and change, therefore to get more traffic to your website, be it a blog or a store, you too must integrate these different methods. Natural and organic growth worked and improved over time is healthier and much better for increasing your traffic and in return your revenue for the long run.

With that being said, what are the best free ways of getting more traffic to flow in for your business? By the time you’re through reading this, you’ll have 10 different sets of lenses through which you can view your website’s statistics and help it grow.

1. Know your audience

The very first tip seems a bit straightforward at first. Everyone knows who and what should be targeted to increase their reach. Alas, that is not always the case. Quite often, even though you’re aiming in the right direction, you end up missing the mark which is why the numbers increase only marginally.

Before putting out the content that your website or your small business has, You must know what keywords you must be targeting so that they reach the right people. While there are plenty of paid ways of getting your business website’s analysis in terms of SEO, there are many free ways of getting the analytics, trending keywords, etc as well. Prime examples being Google Analytics, Google Trends, and Ubersuggest.

Find the keywords that are trending, the products that are in demand, and the ones that you have available in your online store. These are ways of identifying where your targets should be aimed at. For natural and increased traffic flow to your business website, jot down the key areas where you should be hitting the spot and then, get to work.

2. Publishing guest posts

Writing a guest post on a renowned blog or any type of website is a surefire way of massively increasing your website’s reach and in turn, the traffic. A guest post is essentially just another blog post or an article written on a different website. The rewards of guest posts are not reaped immediately, rather it is a gradual process that results in organic growth and traffic for your website.

Proactively search for different renowned blogs or websites where you can write a guest post. The quality of the guest post must be good as well. Google’s search index scores the pages higher if they’re linked to another website, and it’ll be bonus marks for you if the guest post that you’ve written can rank higher up in the search index as well. There are a few additional things you should keep in mind when writing a guest post for your website:

  • The website you’re writing your guest post on contains content that is similar to yours.
  • The website is active, and if possible, the owner makes their presence known on social media as well.
  • Do not litter the post with needless SEO keywords. Remember, Google will still check for the quality of the post.

3. Letting others write guest posts on your website

You have probably guessed by now why it can be quite beneficial to invite others to publish their guest posts on your website or blog. With other people writing guest posts on your website, you’ll be welcoming more traffic to your website.

A good guest post written on your blog with rightfully targeted keywords and good content, in general, will naturally attract more people. In addition to that, you can work on building a two-way relationship with the other blogger/website owner.

4. Find the right target

If you’ve come this far and have found yourself searching for ways to increase the traffic to your business website, you already know the importance of SEO. Finding the right keywords can be the difference between making your website, and in return, your business, stand out from the competitors. What your website or business is targeting, base your search for SEO keywords on that. Find high search potential keywords and naturally integrate them in your articles, guest posts, and your content overall.

Ideally, you want keywords with high search potential, high volume, and low competition. This will ultimately make it easier for you to get more traffic to your website. Consistently work on targeting these keywords and keep on hammering it. Search engines appreciate and value that much more, resulting in natural growth and boosts in revenue. Remember, these are just the initial steps of coming up with an SEO plan. Keep on reading to find out more details that will show you how you can get more traffic to your website.

5. Promoting in online communities

Facebook, Discord, and Reddit are widely used communities with millions of users. This means that these platforms are the perfect playgrounds for you to explore, browse relevant communities and promote your website or business in general. This does not mean that you should start spamming your links in groups that you feel are active. If anything, that’ll only prove to be a way for you to get banned.

Instead of that, look for communities that are active and have members interacting with each other. Build relationships and trust in them, and you’ll have grown a following in those groups as well. For this, it’s important that your content is of good quality so that the newcomers to your website end up staying for a longer term.

6. Understand the key concepts of SEO and how to implement them

The first thing that often comes to people’s minds when trying to improve the outreach and increase the traffic of their business is that you need to be writing or publishing content that has the trending keywords. While that can get the job done to some extent, Google’s search engine algorithm and indexing are much more complicated than that. Nowadays, emphasis is also placed on the actual content as well rather than just focusing on finding the trending keywords or phrases. Having said that, how can one use that to their benefit?

Let’s paint a scenario to better understand these concepts and use that as a real-time example to understand how it can be used to increase the traffic to a blog or website. Let’s say that you wish to write about headphones in your blog post. Before diving headfirst, you must search for the keywords that are ranking high for “headphones” particularly. LSI keywords are words or phrases that give context to the topic you’re addressing or writing about. So for “headphones”, words such as wireless, earbuds, bose, sony, gaming are prime examples of LSI keywords.

Quite often, LSI keywords will find their way into your content naturally. And that is how they are meant to be used. There is no need to try and force their way in and saturate them.

7. Keep your content up to date

Short-tail keywords are 3 words or less. Due to that, they’re broader when looked at alone. Extending our previous example of headphones, a short tail keyword for them would be, “best headphones 2021”. This particular keyword in itself can cover a wide variety of available headphones. Therefore, you use long-tail and LSI keywords to further put context into the types of headphones that you’re targeting. While doing your keywords research, you’ll easily understand that short-tail keywords are much more competitive due to their broad nature.

With the case of “best headphones 2021”, one can spot the limitation that might occur later down the road. With the change of year, it might just happen that your list of best headphones for the year 2021 has one headphone that needs to be updated because a better one has been released. Similarly, it is highly unlikely that someone is going to be searching for “best headphones 2017” in the year 2021. Keeping up to date with the changing nature of trending searches is the key to surviving and keeping your business afloat. Not only that, your growth will carry on and keep improving naturally for more traffic as you update your old content. In terms of not just search engines ranking your website but the people finding your content up to date with what they are looking for as well.

8. Marking your presence in other platforms

For a small business, the initial idea is to expand and increase the outreach. Writing high-quality posts, targeting the right keywords are all tried and tested methods that will increase your traffic. However, another thing that you should be looking for is ways to branch out. Make use of other platforms, make your brand known in not just the blogging community but in the Youtube, Instagram, etc communities as well.

For small businesses looking to sell products online, Instagram and Facebook are terrific platforms for reaching out and targeting many more people. You can make your presence known on them and make pages for your business. In addition to that, create buttons that can redirect people to your social media page. Running ads on Instagram and Facebook etc are not free, you can publish posts and increase the outreach. Research shows that 71% of people who have had a positive experience with a brand from social media platforms are likely to recommend that to their others. All of this will only help in bringing in more traffic from other platforms to your website.

9. Improve the quality of your website

The quality, visuals, and overall efficiency of your website across different mediums is something that can quite easily undermine the hard work that you’ve put in optimising your website for more traffic. No matter how many keywords you’ve targeted, at the end of the day, it’s all about bringing in more people to the door. However, rarely anyone is going to shop at a store that is not well kept. Similarly, you’ll easily turn away many potential newcomers to your traffic if your website is not responsive.

Make sure that your website looks like its absolute best on mobile phones and tablets and not just desktops and laptops. According to Statista, out of a total of 4.32 billion people with access to the internet, 92.6 percent of them did so with their mobile phones. You must take the extra steps to ensure that your website is optimised ideally for different devices, lest you potentially lose the traffic that could be routed to your website from there.

10. Influencer marketing

Chances are, when you’ve found yourself looking into a new business, it was because you heard the positives from somewhere. Or perhaps from someone you trust. This can be either a personal recommendation by a friend or a trusted influence. According to the Digital Marketing Institute, 74% of digital consumers trust the recommendation they find on social media networks. And influencer marketing is gaining traction even more and consumers are becoming less and less appreciative of pop-up ads. Globally, 42.7% of internet users admit to using ad-blocking apps.

With that being said, influencers are taking up a huge chunk of the void. Look into the influencers with trusted followings that target your niche. Reach out to them and try to work on building a healthy relationship with them. Work on this and before you know it, you’ll be welcoming more and more traffic to your small business.
This post covers tactics that are free and have proven to work. Working on them and developing a strategy is one of the most concrete ways of bringing more traffic to your website and your business. However, these are just one piece of the bigger pie.

We encourage you to try out our free consultation and get even more guidelines, specific to your business that can help bring about more revenue for you. For a free consultation, you can contact us via the details provided.


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