#1 OR NOTHING CONTENT STRATEGY

Scientific Content Marketing 

Producing content marketing that fits like a glove. Aloha’s dynamic scientific approach never ceases to evolve our comprehensive content marketing strategies, briefing and writing.

01

Traffic-first SEO Strategy

Prioritising and planning an SEO strategy to seize the best opportunities as quickly as possible while considering the traffic potential and the amount of backlinks needed to be built.

02

Communication Plan Creation

Defining the key messages and tone for each of the client's target audiences to ensure every piece of content delivers the desired effect.

03

Content Briefs Creation

Formulating precise and innovative SEO content writing briefs, including best practices for keywords implementation, article flow and structure, internal linking and conversion hooks. 

04

Content Calendar

Designing a weekly prioritised content calendar based on the “Traffic First SEO Strategy.”

05

Content Creation

Writing SEO-boosted content that the target audience will love to read, ensuring high reading time, increased engagement and conversion.

06

Content Publishing

As Google naturally indexes newly published articles, the website's domain authority assists the article reach its “natural rank.” Dictating the requirements for ranking improvement.

07

Ongoing Optimisation and Promotion

Articles require constant updates, optimisation, promotion and an ongoing search for keyword opportunities to be promoted on high authority websites. 

57%

of marketing executives say on-page content development was the most effective SEO tactic.

106%

increase in organic traffic growth can be gained by updating and republishing old blog posts with new content and images.