SEO Bros Ep #1: WEB3, Vivek's Courses, and the UX Writing Hub
Where it all began. Three websites, one episode, no regrets.
On the grill this week
3 audience websites, live
Roasted by
Yaron · Ben
S1 · E129:38
In this episode
Our very first episode, and three friend-submitted sites walk into the roast: a web3 blog, Vivek's training hub, and the UX Writing Hub.
We meet Shelby, the credited author whose byline redirects straight to the homepage. We are not entirely sure Shelby ever existed.
A header crime spree across all three sites: menus tagged as headings, empty nbsp headers, and footers moonlighting as H2s.
Yaron shares his pixel-based meta title tool and the link highlighter he uses as a colorblind SEO.
Coming soon affiliate boxes get the verdict: if you have nothing to show, show nothing.
The roast scorecard
SEO Bros Ep #1: WEB3, Vivek's Courses, and the UX Writing Hub
No grade issued on air
Roasted in this episode
Digital NapalmVivek's course hubUX Writing Hub
On the grill:Heading hierarchyAuthor pages & attributionHidden & placeholder contentImages & mediaCrawling & indexationTitles & meta descriptionsSite speed & performance
Key findings
Digital Napalm bakes dates into its blog URLs and tags the site menu as content headings, then jumps from H1 straight to an empty H4.
Vivek's site marks footer titles as H2s, keeps coming soon placeholder sections live, and shifts layout after load, the jarring movement Google does not like.
UX Writing Hub stuffs the phrase UX writing into nearly every element, and both author bylines and the owner's old author page redirect to the homepage.
Date links on blog posts spawn daily archive pages that waste crawl budget on URLs nobody needs.
Images ship without alt text, and posts are littered with empty headers and blank lines instead of real formatting.
Top action items
1Fix the header hierarchy on every page: H1 to H2 to H3 in order, and never use heading tags just for sizing.
2Create real author pages with a bio, social links, and links to each writer's posts.
3Remove the coming soon placeholders and the crawl-wasting date archive links.
4Add a sticky table of contents to long posts and write alt text that actually describes each image.
What we learned (steal these)
On-page basics compound. Pixel-accurate titles, real descriptions, and ordered headers fix an entire blog in one pass.
Show the human behind the content. Readers and Google both want to know who wrote it, so never let an author link dead-end at the homepage.
SEO is not automatically your first channel. In a crowded niche with a young site, build a community and an audience first.
Signed and grilled by
Yaron · Ben
SEO Bros · S1 · E1
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