We Roasted UserVoice: Here Is What Could Be Better
A feedback platform receives some feedback. Poetic.
On the grill this week
UserVoice
uservoice.com
Roasted by
Yaron · Ben
S127:00
In this episode
We roasted UserVoice completely blind and found the strangest ratio we've seen in a while: a DR 89 domain pulling only about 3K organic visits a month.
The impact report banner that refused to click no matter how vigorously we hammered it, plus a mystery popup stuck in an infinite loading loop until we deleted it live in DevTools.
The homepage says prioritize opportunities, not solutions, then immediately tells you to prioritize solutions. We left the homepage still unsure what the product does.
A customer feedback platform that isn't in the top 10 for customer feedback platform, while lower-DR sites sit above it.
We landed on a C, and we were tempted to knock it down further after scrolling through those massive unbroken paragraphs.
The roast scorecard
UserVoice
uservoice.com
CFinal grade
show avg · C+
FDCBA
On the grill:Keyword strategy & mappingTopical relevance & driftAuthor pages & attributionCTAs & funnelsReadability & design
Key findings
DR 89 with roughly 3K monthly organic traffic and about 3,000 ranking keywords, wildly out of proportion for that authority.
Feature page H1s like Understand what your customers really want target no keyword at all, and the site misses the top 10 for core terms like user feedback and customer feedback platform.
Site bugs blocking users: the impact report link doesn't respond to clicks and a broken popup loads forever across blog posts.
No author pages anywhere. The one byline we found, Heather Tipton, links to nothing.
The glossary mostly ranks on page two and includes dictionary-level entries like what is a survey that don't serve the target audience.
The blog drifts into off-product topics like agile software development pros and cons, which clashes with Google's push toward EAT and specialization.
Top action items
1Assign a target keyword to every feature page, then rewrite the H1s, headers, and metadata around it.
2Kill the broken popup, fix the formatting mess (giant paragraphs, bullets rendering larger than body text), and place banners and mid-content CTAs across the whole blog instead of one text link at the very end.
3Add real author pages and make bylines link to them.
4Refocus the blog on the customer pains the product solves, starting with product pages before chasing generic topics.
What we learned (steal these)
High DR doesn't rank itself. Without keyword targeting on your money pages, all that authority just sits there.
Google is pushing EAT and hyper-specialization, so content unrelated to your product drags the whole site down.
You can't half-invest in content. UserVoice has every element (quotes, banners, glossary) but implements none of them consistently, and at this level half-assing doesn't work.
Signed and grilled by
Yaron · Ben
SEO Bros · S1
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