We Roasted CommBox: Headers and Author Pages Matter
Author pages are super important. CommBox learned this live.
On the grill this week
CommBox
commbox.io
Roasted by
Yaron · Ben
S123:58
In this episode
We clicked one button on the homepage and found 112 heading tags staring back at us, most of them the menu, repeated up to seven times.
The product page had four H1s, and the actual H1 was the smallest text on the page. Google is being told this page has four titles.
Every blog post is signed by Sharon. Just Sharon. No photo, no bio, no author page, and we really hope Sharon did not write all several hundred posts alone.
We spotted an English blog card with a read-more link in Hebrew, a localization glitch hiding in plain sight.
With a DR of 65 we reckon CommBox should be sitting on 50 to 100 thousand organic visits a month, which is exactly why the sloppy on-page work hurts.
The roast scorecard
CommBox
commbox.io
No grade issued on air
On the grill:Heading hierarchyAuthor pages & attributionHidden & placeholder contentTitles & meta descriptionsInternal linking & anchorsRedirects & migrationsInternationalization & hreflang
Key findings
The homepage has no meta description and 112 heading tags, with the entire menu tagged as content headers and duplicated multiple times in the code, including hidden content.
The product page carries four H1s, 31 H2s and 102 H3s, and even the request-a-demo button is wrapped in an H2.
The blog has no visible authors beyond a first name, no author pages, and posts with zero images, some dating back to 2021.
Old blog URLs redirect to the homepage, wasting crawl budget, and the posts are split across three separate post sitemaps.
Internal links use anchors like 'AI' pointing at a retail e-commerce chatbot post, telling Google the wrong thing about the target page.
Top action items
1Fix the heading structure everywhere, right away: one H1 per page, menu and footer out of the content headers, hidden content removed.
2Add real author pages with photos and expertise so Google knows who is behind the content.
3Find the posts that already rank, like the sales conversion piece, and build clusters around them.
4Clean up the localization glitches and the old redirecting blog URLs.
What we learned (steal these)
When on-page problems are this easy to find on the surface, there is almost always a deeper pile of technical debt underneath.
H1s are titles, not font sizes. Using headings for design tells Google your page has four titles and a hundred subtopics.
Strong domain authority without on-page hygiene is money left on the table. Fix the basics before chasing new keywords.
Signed and grilled by
Yaron · Ben
SEO Bros · S1
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