Secure infrastructure, exposed SEO. We found everything.
On the grill this week
A cybersecurity company
Roasted by
Yaron · Ben
S119:27
In this episode
Our first invited roast: they actually asked us to do this, which we respect, because what we found was a mess.
The entire website is basically one page. Three of the four menu items just scroll you around the homepage, and the menu stops working the moment you leave it.
We found the worst header situation in show history: blog titles marked up as H1s, repeated three and four times per page, with hidden duplicated copy that even carries typos.
One hardcoded button duplicated the whole homepage onto a trailing slash URL, a canonical problem the site built for itself.
The sitemap exposed orphan author pages complete with a work email, on a site that never shows a single face or author anywhere.
The roast scorecard
A cybersecurity company
D-Final grade
show avg · C+
FDCBA
On the grill:Heading hierarchyHidden & placeholder contentCanonicals & duplicate contentSitemapsStructured data & schemaNavigation & site structureBrand & trust signals
Key findings
The homepage carries multiple H1s plus hidden duplicate content with typos that never renders on the page.
Blog post titles are marked up as H1s and repeat three to four times on every page of the site, a sitewide template bug.
Internal anchor buttons append trailing slashes to the URL, effectively duplicating the homepage under new addresses with no canonical handling.
The sitemap contains orphan pages and hidden author pages that expose an email address, while published articles display no author at all.
The homepage is stacked with unnecessary schema, web page, image object, breadcrumbs, and website markup where an organization schema alone would do, alongside dead footer social links, a broken accessibility widget, and a gray on black privacy policy nobody could read.
Top action items
1Fix the header hierarchy sitewide, one H1 per page, and strip out all the hidden duplicated content.
2Build real product pages and a genuine about page with names, faces, and social profiles.
3Redirect the duplicate trailing slash URLs, noindex the orphan pages, and remove the exposed email from the author pages.
4Remove the category pages until there is enough content to justify them.
What we learned (steal these)
Fix the technical fundamentals before you even think about content marketing. Broken menus and duplicate H1s make everything after them pointless.
A one page website gives Google almost nothing to rank. Product pages, an about page, and real content are the minimum entry fee.
Your sitemap is public. Anything sitting in it, orphan pages, hidden author profiles, email addresses, is findable by anyone who looks.
Signed and grilled by
Yaron · Ben
SEO Bros · S1
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