We Roasted Airfleet: How They Can 10X Their Traffic
An agency site gets agency-grade notes. Awkward and useful.
On the grill this week
Airfleet
airfleet.co
Roasted by
Yaron · Ben
S125:34
In this episode
No homework, no mercy: we opened Airfleet cold and found 26 heading tags on the homepage before we even reached the blog.
The sitemap said 491 URLs, Ahrefs said 50 ranking pages. That gap smells like an indexing problem, and we went digging.
We found a menu that links to blog articles, which we loved, and a menu tagged as H6 headings, which we did not.
Their CEO writes blog posts with a real author page, and we spent a solid minute admiring the E-E-A-T before going back to roasting.
A pricing article published two months ago was already pulling traffic, proof the low volume, high intent play was working.
The roast scorecard
Airfleet
airfleet.co
BFinal grade
show avg · C+
FDCBA
On the grill:Heading hierarchyCrawling & indexationInternal linking & anchorsContent gaps & clustersCTAs & funnelsHidden & placeholder content
Key findings
Menu items are tagged as H6 headings and duplicated in the page code, so the homepage carries duplicate content and a bloated heading structure across the whole site.
The sitemap and a Screaming Frog crawl surfaced 491 URLs while only about 50 pages rank, so roughly 10 percent of the site is doing any work in search.
The blog spreads across far too many categories, design, CRO, security and more, with no clear cluster strategy behind them.
Internal anchor text is unnatural, links like 'check out here' and 'see HubSpot's full tutorial here' instead of keyword-relevant anchors.
Conversion elements are weak on blog posts: an oversized left menu, a buried subscribe box, and tables you have to side-scroll to read.
Top action items
1Fix the heading structure site-wide, untag the menu from H6s and stop making every piece of text a header.
2Pick two or three customer pain points and build proper topic clusters around them instead of writing about everything.
3Audit the indexation gap between the 491 URLs in the sitemap and the 50 pages that actually rank.
4Rewrite internal links with natural, keyword-relevant anchors and publish content consistently every month.
What we learned (steal these)
A sitemap full of URLs that never rank is a diagnosis, not a decoration. If only 10 percent of your pages get traffic, find out why before publishing more.
Good foundations lose to bad details. Heading tags, anchor text and spacing are small things that separate a B site from an A site.
Low volume, high intent keywords can pay off fast. A bottom-of-funnel article can show traffic within two months if the competition is soft.
Signed and grilled by
Yaron · Ben
SEO Bros · S1
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